7 apps live on the Shopify App Store
Small apps.
Big lift for your store.
Understory builds Shopify apps that each do one job brilliantly. Native to Shopify, light on your storefront, and priced like a coffee, not a contract.
The collection
Seven Shopify apps. Each one does one job, properly.
Installed from the Shopify App Store and billed through Shopify. Open any app for screenshots, features, plans and answers to common questions.
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Offers & promotionsNo. 01Bundles & BOGO
Bundles, BOGO and free gifts that apply on their own.
Free plan available -
Product pagesNo. 02Variant Gallery
The right photos for every color and size.
Free plan available -
Product pagesNo. 03Page Builder
Product page content blocks that add no storefront JavaScript.
Free plan available -
MerchandisingNo. 04ShelfFlow
Sold-out products move to the end of your collections.
From $12/month -
Offers & promotionsNo. 05Scheduly Content Block
Schedule storefront banners and announcements ahead of time.
Free plan available -
Discovery & safetyNo. 06Agent Clarity
Product readiness for AI shopping agents.
From $18/month -
Discovery & safetyNo. 07Threat Intelligence
Watch your theme for code changes and risky scripts.
From $15/month
Find yours
What is slowing your store down?
Pick the problem that sounds most like yours.
ShelfFlow
Automatically, on a schedule you set, so shoppers see what they can still buy first.
- Sold-out products move to the end of the collections you choose
- Products set to keep selling when out of stock are left where they are
- An activity log shows what changed in each collection, and what was skipped
How we build
Four rules every app follows.
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01
Native to Shopify
Offers are regular Shopify discounts. Content is stored on the product. Billing runs through Shopify. Uninstall, and your store still makes sense.
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02
Light on your storefront
Page Builder renders on save, so no app scripts load for shoppers. ShelfFlow adds nothing to your theme. Speed is a feature.
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03
Nothing changes without you
Agent Clarity only applies edits you approve. Threat Intelligence is read-only and never touches your theme.
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04
Fair, flat pricing
Free plans where they make sense, then one flat monthly price. No order fees, no surprise usage charges.
Questions
Good to know.
What is Understory?
Understory is an independent Shopify app developer based in Surat, India. It makes 7 focused apps on the Shopify App Store, each built to do one job well and stay light on the storefront.
Which Shopify apps does Understory make?
Bundles & BOGO: Create bundle, BOGO, free gift and volume offers. They apply automatically in cart and checkout. Variant Gallery: Shoppers see only the photos for the option they pick, inside your theme's own gallery. Page Builder: Drag and drop content below any product page. Rendered server side, with no storefront scripts. ShelfFlow: Automatically, on a schedule you set, so shoppers see what they can still buy first. Scheduly Content Block: Keep promotions on time without late-night theme edits. Agent Clarity: See how AI shopping agents read your products, and what to fix so they read them right. Threat Intelligence: Find out when your theme code changes, and whether a change is worth a closer look.
Which Understory apps have a free plan?
Bundles & BOGO, Variant Gallery, Page Builder, Scheduly Content Block have a free plan. The others start at a flat monthly price.
How are Understory apps billed?
Every app is installed from the Shopify App Store and billed by Shopify in USD every 30 days. There are no order fees or usage charges.
How do I get support for an Understory app?
Email support@understoryapps.com. Messages are answered by the people who build the apps.
Talk to a human
Questions, ideas, or a feature you wish existed?
Every message is read and answered by the people who build the apps.
support@understoryapps.com